While  Deepak was Managing Director of Wayfair for Asia, building multiple businesses for Wayfair and Wayfair sellers,  we observed that  too many US Home and Kitchen Retailers were dependent upon wholesalers, buying houses and not operating like true brands. Significant design IP was being outsourced to or copied from Asia. Consumers either end up  paying exorbitant mark-ups or have to settle for cheap  quality products from unknown sellers. We founded Warpfy with the mission  to bring the best of Asia to the global consumer.